Mattias opened on August 31, 1996 on Montana Ave in Santa Monica, founded by two friends, Liat and Dvora. At the time, Montana Ave was in dire need for a fun funky casual attitude toward dressing, so they jumped on the chance to supply – and the rest is history.
“For us, what sets Mattias apart from other stores is the effortless elegance. We have a funky and fun attitude toward dressing. Its a twist of modern plus vintage which creates a look and feel that is timeless chic for all of our customers,” says Dvora.
Los Angeles offers a mix of both warm and cool days. When the weather heats up, Liat turns to her Inizio linen dress. “I love it so much, I have it in 6 different colors. The dress is a mid-length, Italian linen masterpiece – it has an interesting bottom which is flattering to almost every body type and its super easy! Sometimes I wear a long delicate necklace over the dress which elongates my silhouette even more. If I’m worried it will get cold, I throw a colorful wrap or jean jacket over the dress to complete the look.”
On cooler days, Liat recommends her other “uniform” – the famous Lisette pants. “This is another one I have in multiples – 10 colors and some different fun prints like polka dots and gingham. Oprah constantly wears them on her show and presents them as the most slimming and best existing pants and she is spot on! I switch between the ankle length version, which is fun and sexy, and the longer cut ones which look more sophisticated and dressy. I usually pair the pants with a long sweater or a button down shirt.”
Both pieces are priced right and can be worn day to night – fabulous!
Dvora was born and raised in Israel and moved to Los Angeles in her early 20′s. She’s extremely passionate about fashion, black and white films, amazing food, Sophia Loren and none other than the one and only Cary Grant.
Born in Haifa, Israel, Liat was raised in Tel Aviv, surrounded by color, culture and creativity. She watched her parents go to work dressed tip-top (comme il faut), as though they had walked out of a fashion magazine wearing the most beautiful outfits of the latest fashion and best fabrics designed and sewn by a local tailor.
Liat studied art and literature at Tel Aviv University, and during this time she was featured in Israeli newspapers and magazines as a fashion leader. Her studies in both art history and acting influenced her work in fashion making her approach and style incredibly unique.
Years later, with the support of her husband and two beautiful children, Liat and her business partner Dvora opened their first boutique, which became a second boutique two years later. Liat’s early years in Tel Aviv have a strong influence on her selections for the store – colorful and creative, representing a mix of cultures.